In the Loop - Episode 2

Welcome to our LinkedIn series, In the Loop - this is our online series where we've asked industry professionals their opinions on some of retail's biggest issues... Each episode discusses perspectives on critical challenges faced within the industry, and what they believe can be done to help solve these problems.

Greenwashing is under the spotlight as consumers demand greater transparency. But how aware are shoppers of misleading claims? In Episode 2 of In The Loop, our experts weigh in on whether consumer awareness is keeping up with greenwashing tactics – and what brands can do to build trust.

Episode 2: "Are consumers really becoming more aware of greenwashing?"