ReBorn: the sustainable innovation behind the homewares brand shaping the future

ReBorn has an uplifting sourcing journey that emphasizes sustainability and advancement. But where did it originate, and how did it evolve into the product now available in stores with some of the UK’s most beloved retail brands?

The founder, Brian Walmsley, was inspired by his personal and professional experiences to establish an eco-friendly homewares brand. His expertise in the homewares sector and his awareness of the environmental consequences of conventional products encouraged him to launch ReBorn.

Brian identified a void in the industry for sustainable homewares and spotted an opportunity to develop elegant, practical, and eco-conscious products. This mission has propelled ReBorn to become a trailblazer in the sector.

ReBorn is the world's first homewares brand created entirely from locally sourced waste. They utilize 100% recycled plastic from industrial leftovers, which drastically lowers carbon emissions compared to products produced from raw materials. The industrial remnants are gathered in collaboration with Biffa, a prominent sustainable waste management firm. This strategy eradicates the reliance on virgin resources and decreases landfill accumulation.

All ReBorn products are manufactured in their Wiltshire facility in the UK. This tactic removes air miles and long-haul transportation, further minimizing their environmental impact. The decision to manufacture in the UK was also considered for packaging, which is likewise produced locally. This also strengthens the local economy by generating employment and investing in regional expertise.

ReBorn products generate 79% fewer carbon emissions compared to similar items made from virgin materials and transported from the Far East (source: Brunel University Lifecycle Analysis 2024).

ReBorn products are crafted to be repurposed at the end of their lifespan, fostering a circular economy—reusable, restorable, and recyclable. They avoid fusing multiple materials together, which complicates recycling. Instead, they employ single-component materials that can be effortlessly fixed with replacement parts or processed at household recycling facilities. Again, they are cutting down landfill contributions and bolstering the local economy.

Despite their emphasis on sustainability, ReBorn products are designed to be chic and practical, catering to daily activities like cooking, tidying, and storage. This ensures that customers can enjoy superior products while supporting a more sustainable world.

ReBorn’s circular approach is a foundation of their sustainability objectives.

ReBorn partners with various organizations, including Brunel University, Innovate UK, and social enterprises, to guarantee their products remain sustainable and circular. These alliances enable them to stay inventive and devoted to their purpose.

ReBorn's focus on circularity not only benefits the planet but also raises the benchmark for the homewares industry. Their pioneering approach proves that sustainability and aesthetics can seamlessly coexist.