The merging roles of technology and humans in retail

Physical stores have evolved their offer post COVID and have been embracing the unique attributes of face-to-face retailing. The store has become the fulcrum for retail ecosystems and offers unique experiences that digital cannot provide. The growing role of AI and other technologies offer new opportunities, but they should be merged with the traditional aspects of retail to offer a seamless shopping experience, and Ian will be showing how humans and tech can work together to deliver the most effective retail solutions.