Sourcing and storytelling: Why history and heritage matter more than ever

As AI fuels the growth of ultra-fast fashion and new business models emerge to power record-breaking growth, retail is changing. But the importance of storytelling as a differentiator has never been clearer. Join Jack Stratten as he presents the consumer trends that have been driving the changing retail picture, as well as how AI is impacting this change. He will showcase leading examples from across the world of storytelling brands and tips, tools and insights to inspire your own strategies.