Sourcing and storytelling: The selling power of retail transparency

As shoppers become increasingly conscious of brand transparency, many retailers - from emerging start-ups to the oldest companies are the world - are discovering the power of supply chain storytelling.

This presentation will examine:

• The consumer trends driving the growth of supply chain storytelling
• How and why consumers are engaging with deep product stories across channels
• Leading examples from across the world of the very best storytelling brands
• Tips, tools and insights to take away and improve storytelling within your own business