Matt is a leading influencer in design innovation, business strategy, and the transformative impact of AI in the creative industry. With over 25 years of experience in business transformation and sustainable initiatives, his commitment to ‘Design for Better’ is a guiding force behind the ethos of the design and innovation practice The Future Collective. Together with co-founder Kate Shepherd, he promotes a collaborative environment, assembling expert teams for projects that are both commercially successful and empathetic to consumer needs. Under Matt’s guidance, The Future Collective stands as a leader in transformative design, expertly balancing commercial viability with positive societal and environmental impact.