Smruti Sriram is Chief Executive of Bags of Ethics/ Supreme Creations, the world's largest manufacturer of reusable bags, eco-friendly packaging and merchandise. As a second-generation entrepreneur, she has been running their sustainable textile company with her father Dr. R Sri Ram. Helping the world’s biggest brands in the fashion, lifestyle and beauty sectors Dior, Nike, Google, London Fashion Week, Selfridges, Harrods Co-op and Sainsbury’s to navigate the sustainability landscape and to make responsible sourcing decisions.

She has led many collaboration projects, using the Bags of Ethics brand label, for charity including for British Fashion Council, Fashion Trust Arabia, Queen’s Green Canopy, and most recently Green Tree Badge with Royal Forestry Society aiming to get 1 million children to learn more about trees. She also dedicates time to their Wings of Hope charity, a UK based charity supporting children and young people in India, Malawi, and in the UK. With a focus on transferrable skills for life, the flagship programme, WOHAA, has empowered over 40,000 British students from 400 schools and supported over 5,000 underprivileged students in India since it started in 2005.

Smruti is a guest lecturer at London Business School, and University of Westminster on sustainability in business. Smruti has an MBA from London Business School, and was alumni of Philosophy, Politics and Economics from the University of Oxford.

Smruti is a judge on Marie Claire Sustainability Awards and Everywoman Awards. She is a regular contributor to: BBC News, EDIE, DFNI and has been included in several lists including Management Today's 35 Women Under 35, BBC's 100 Top Women, finalist of Veuve Clicquot Business Woman Award, Asian Women of Achievement Award, First Women Awards.